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Each day, more sites are added online. Keyword ranking can become quite a nightmare even when your site serves a niche market. That is why you need a keyword research tool like Long Tail Pro (LTP). A tool of this kind will enable you to know the kind of keywords you can use to rank higher on Google and other major search engines.
Long Tail Pro is a keyword that will allow you to see the kind of long tail keywords that you need to use in your site to improve rankings. However, before you make use of this tool, you need to understand how it works, its major functions and its pros and cons. That way, you can take full advantage.
The Major Functions of Long Tail Pro
LTP, when used affectively, can perform a number of functions that will enhance your keyword research. These functions are outlined below.
- Multiple long tail keyword ideas
Having a subject to discuss online is one thing; getting the right combination of long tail keywords to use within a related article is quite another. LTP enables you to get many ideas of the keywords you should use. It can help you find the right combinations of these keywords. You will therefore be able to use multiple keywords that are relevant to your article in order to attain a good rank on Google.
- Competitor keywords analysis
Your competition is any site that contains similar content to yours and wants to attract your target audience. You will need to compete with such sites in order to rank higher on search engines. In order to beat your competition however, you have to analyze their keywords and find out their secret.
LTP enables you to analyze the keywords of your competition. The keyword research tool will enable you to obtain relevant statistics on your specified keyword phrases. The information will include the top ten sites ranking for those keyword phrases, the title of these sites and the Meta descriptions they use. You will also be able to see the links attached to those sites.
By discovering the SEO strategies that your competition is using, you will be able to adjust them to your own site. That way, you can beat your competition and get a better ranking on search engines like Yahoo, Bing, and Google.
How to use Long Tail Pro
You must learn how to use Long Tail Pro well, if you want to be successful at attracting more people to your site. That is what keyword research for SEO is all about.
So, how do you go about using LTP?
You need to have a basic idea of what keywords you want to use. After all, you have to start somewhere. You can then input the keyword in the search area and analyze it.
The LTP tool will give you a list of URLs of the top sites that contain the keyword phrase that you have just put in. You will also be able to see the kind of site titles that have been used to describe the site. Pay attention to them.
The research tool will also give you additional information on your major competitors. You will learn about how competitive the keyword is; the page authority and links related to the top sites, the domain authority and page ranks, among other things. These statistics will help you in analyzing your competition so that you can adapt their strategies.
If your selected keyword phrase has a competitiveness of over 60, adjust the words until you can lower that value to 30 or below.
Keep on analyzing what your competition has with each change in keyword phrase. That way, you will determine which keywords to concentrate on for higher rankings.
Cons of Long Tail Pro
The major con of LTP is that it is not free. You will need to pay $97 to acquire the research tool for personal use.
It may also take a while for you to obtain a complete list of sites and relevant statistics related to your keyword phrase.
Pros of Long Tail Pro
The purchase price of LTP is a onetime cost with not additional subscription fees involved.
There is a 60-day money back guarantee that comes with LTP.
The statistics and metrics listed after keyword analysis are very detailed. This makes competition analysis very easy.
LTP enables you to find profitable keywords that will bring in the most traffic.
Setting up the research tool requires very little time. There is plenty of support if you need it just in case.
Conclusion
If you are serious about enhancing your site rankings online, Long Tail Pro is one of the products that you need to invest in. It provides great value for the money.